Petco Stops Selling Shock Collars, Advocates Positive Reinforcement Training
In a significant move towards promoting humane pet training, Petco has announced the discontinuation of electronic “shock” collars from its product lineup. This decision reinforces the company’s commitment to positive reinforcement methods, urging both the industry and consumers to embrace more responsible practices in pet training.
Joining the Movement: An Online Petition
Petco aims to drive industry-wide change by launching an online petition. The goal is to advocate for responsible regulations governing the retail sale of shock collars to consumers.
Company’s Commitment to Animal Welfare
Petco’s CEO Ron Coughlin emphasized the detrimental effects of shock collars, stating, “Electricity may be critical to powering your microwave, but it has no role for the average pet parent training their dog.” He highlighted that such collars increase fear and anxiety in dogs, underlining Petco’s responsibility to avoid harmful products.
Consultative Decision-Making
The decision was made in close consultation with the Petco Pet Wellness Council (PPWC). Effective October 6, 2020, all human- and bark-activated electronic collars, commonly referred to as “shock” collars, have been removed from Petco’s online and physical stores. Customers are encouraged to explore alternative training methods that emphasize positive reinforcement, including a new online training program and various in-home training classes.
Expert Opinions on Shock Collars
Dr. Alexandra Horowitz, a member of the PPWC and leading expert in canine cognition, praised Petco’s initiative, stating, “Shock collars are misguided, antiquated, and harmful equipment.” Her sentiments resonate with an increasing number of pet parents advocating for humane training options.
Public Sentiment on Shock Collars
Recent studies reveal a growing discontent with shock collars among pet owners. Key findings include:
- 70% of dog parents believe shock collars negatively affect their pets’ emotional well-being.
- 69% consider them a cruel training method.
- 59% would rather experience shock than subject their dogs to it.
- 71% support regulations on the sale of shock collars to prevent misuse and abuse.
- Over half feel that only professionally trained trainers should use such devices.
Positive Reinforcement Training Initiatives
In line with its commitment to ethical training practices, Petco is offering a free introductory online training class for pet parents interested in learning about positive reinforcement methods. Dr. Whitney Miller, Head of Veterinary Medicine at Petco, asserts that rewarding preferred behaviors is more effective than punishment, changing unwanted behaviors without reinforcing anxiety or fear.
Learn More About Petco’s Commitment
For further information regarding Petco’s decision to remove shock collars and to learn about alternatives, visit petco.com/stoptheshock.
* This data is derived from a survey conducted by Edelman Intelligence between September 15 and September 17, 2020, involving 1,000 nationally representative dog parents in the United States, highlighting contemporary concerns regarding shock collars.
