The Rising Trend of Pet Ownership in America
Pets play a crucial role in enhancing the lives of their owners, offering companionship, stress relief, and opportunities for social engagement. As a testament to their importance, the rate of pet ownership in the United States has surged over the last three decades.
Pet Ownership Statistics: A Snapshot
According to a recent report by Forbes Advisor, approximately 66% of U.S. households, or 86.9 million homes, now own a pet. This figure represents a significant increase from the 56% reported in 1988.
Moreover, the survey reveals that 51% of pet owners view their pets as integral family members, highlighting the emotional bonds that exist between pets and their owners. Interestingly, 78% of those surveyed acquired their pets during the COVID-19 pandemic, indicating a shift in pet adoption trends during unprecedented times.

Popular Pets in the U.S.
Forbes Advisor’s analysis further categorizes pet ownership by type:
- Dogs: 65.1 million households
- Cats: 46.5 million households
This growing interest in pet ownership has also led to a rise in pet insurance, with over 4.8 million pets insured as of 2022—a staggering 124.9% increase since 2018.
Demographics of Pet Owners
Millennials make up the largest group of pet owners at 33%, followed closely by Generation X at 25% and Baby Boomers at 24%. Notably, Gen Z pet owners are more likely to diversify their pet choices beyond traditional dogs and cats.
The Financial Implications of Pet Ownership
While having a pet offers numerous emotional and physical benefits, the financial responsibilities can be significant. On average, essential expenses related to dog ownership—such as boarding, veterinary care, and insurance—amount to $1,533 annually.

A survey found that 50% of dog owners expressed concerns about their ability to afford unexpected veterinary bills in the coming months. Furthermore, 42% of pet owners indicated that they could not manage a surprise vet bill of $999 or less without incurring debt.
Additional Insights on Pet Ownership Trends
Forbes Advisor’s research also highlights some interesting facts:
- Winston-Salem, North Carolina, is identified as the most expensive city for dog owners.
- Colorado is the state with the most dedicated dog owners.
- Florida ranks as the state with the most spoiled dogs.
- Tucson, Arizona, is regarded as the best city for pet owners, with Raleigh, North Carolina; Nashville, Tennessee; Wichita, Kansas; and Cincinnati, Ohio, following closely behind.
To delve deeper into these pet ownership statistics, visit Forbes Advisor for comprehensive insights and trends related to pet ownership in 2024.